Threefold is hiring a Senior Client Manager on our growing North American team. The person hired for this role will be responsible for our initial consultancy engagements with retailers before evolving into leading the commercial and client output for a U.S. retail partnership while continuing to develop the team and evolve processes to ensure continued growth.
We tapped Tom Randall, a Senior Client Manager on our Co-op Media Network team, to talk about what it's like to work in his role at Threefold and SMG.
Q: What does a typical day look like for a Senior Client Manager?
A: I am incredibly fortunate to manage a team of six highly motivated individuals, my role as a people manager is to support their development and growth within the business, offering support and experience across campaigns, projects and challenges. SMG has always recognised the value of putting it's people first and I'm proud to be a key driver of their coaching, training and development - helping them to not only progress their own careers but ensure we meet the high standards and expectations that has led SMG to be the leading retail media agency in the UK.
With the fast growth and development of our UK accounts, there is always new and exciting project to be a part of which means my day-to-day often looks very different - from working on the launch of new media channels to clients, such as 1PD solutions to building relationships with senior stakeholders at our retail partners or brand clients to help us build the future vision of what retail media looks like for retailers, brands and shoppers.
Q: Can you tell us about a standout campaign you've recently worked on?
A: Coronation Street is a British staple of television having been on our screens since 1960, so when the chance arose for my team to work on a partnership between the retailer, the tv show and Heineken 0.0 we knew we had an exciting opportunity to really resonate with our shopper in a unique and disruptive way. The goal - drive sales and awareness of Heineken's 0% product. The solution - Leverage Coronation's Street's unique assets to make an instantly recognisable campaign to a UK audience driven via our network of over 2,500 convenience stores with a special activation in a store right outside of the TV studio. The campaign brought together a mix of traditional retail media channels whilst developing new ways to capture shopper's attention.
Q: What excites you about the future of the partnership?
A: When I started over 6 years ago, Retail Media wasn't sexy, we had to fight for each £ of investment against the bigger, more traditional marketing channels. Things are very different nowadays, with brand clients and retailers understanding the value of point-of-purchase media in a marketing landscape that has become convoluted and confusing. Where better to influence a sale than at the storefront itself? With the rapid expansion of digital opportunities and data, I'm proud to be part of a fast-growing company that has over 16 years of experience in the retail media space and continues to be at the forefront of its development.
About Threefold
Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both New York and London. As part of the SMG agency network, which employs over 380 retail media experts, Threefold's primary mission is to unlock incremental CPG budgets, curate media campaigns that supercharge sales and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, off-site and online.
Threefold's services include consultancy, evaluation and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date. In the UK, Threefold runs and operates Walgreens' Boots Media Group, Co-op Media Network, Morrisons Media Group, ASDA's LS Eleven Media Services and retail media for The Very Group.
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