Threefold is hiring a Media Director to work on our growing North America team. The person hired for this rolewill be responsible for the leadership and development of Threefold’s North American Media Services team, setting up this capability and function from the ground up. This responsibility will be all-encompassing, from strategy and proposition ownership to running our media operations.
We tapped Kate Hopkinson, a Media Director at Threefold and the SMG agency network, to chat about what her role entails.
Q: Why did you choose a career in Retail Media?
A: Working in Retail Media has always interested me because it’s a fast-paced, growing and rewarding industry. You must stay up-to-date with the latest industry developments and adapt strategies accordingly.
Plus, there is no better feeling than seeing your campaign in the wild and the sales results because of it, which retail media allows us to do.
Q: What does your current role involve?
A: My role is currently broad. I like to say that it has a lot of breadth and depth. Here at Threefold and SMG, it’s encouraged to pursue specific projects that will not only create an impact but also challenge and excite an individual.
My role allows me to jump into a lot of different areas. One day I might be working through an off-site first-party data solution for a leading retailer, and another day, I might be working closely with a brand, like L’Oreal or Procter & Gamble, on how they can implement test-and-learn strategies via our A360, Boots Media Group's marketing-leading first-party data proposition.
Relationship building and team management are at the heart of my role. I’m lucky to work with many clever and creative people — colleagues, retailers, brands and suppliers — who allow Threefold and SMG to produce some stand-out and market-leading Retail Media Networks.
Q: What skills are required in your role?
A: Adaptability: adapt strategies and tactics based on performance data and industry changes.
Problem-solving: identify challenges and develop effective and practical solutions.
Resilience: at SMG we are in the growth stage, which comes with its ups and downs (more ups). Therefore, you need to be able to into the weeds from time to time.
Collaboration: building relationships internally and externally, as it goes a long way when you need a favor.
Do you have one piece of advice for those potentially starting in the retail media industry?
A: I’m going to be cheeky and give three:
Your time spent at work isn’t more valuable than your time anywhere else. The media industry is built on deadlines and client service, so it’s easy to inflate the urgency of everything you do. But, if there is anywhere where your hours are more valuable, it’s after 5.30 p.m. and on the weekends; filling your cup so that you can come into work positive and refreshed.
Make an effort to build friendships with your team and clients. It will make the difference between a garbage week and a good one.
Always sweat the small stuff. Check those Excel formulas, remember facts about your clients (like coffee orders), and keep slide fonts consistent. People notice.
About Threefold
Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both New York and London. As part of the SMG agency network, which employs nearly 400 retail media experts, Threefold's primary mission is to unlock incremental brand and supplier budgets, curate media campaigns that supercharge sales and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, off-site and online.
Threefold's services include the leading Retail Media Operating System Plan-Apps, consultancy and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date. In the UK, Threefold runs and operates Walgreens' Boots Media Group, ASDA’s LS Eleven Media Services, Co-op Media Network, Morrisons Media Group and retail media for The Very Group.
Comments