More than 80% of all retail transactions occur at brick-and-mortar retail stores, so why have so many retailers opted to operate their Retail Media Networks through a digital-only approach?
Retail media, when executed the best it can be, is omnichannel, meaning it reaches consumers across their path to purchase in ways that make the most sense in line with the advertising brand’s campaign goals and objectives. That’s at home, on the web, on the go, and yes, in the store. There are so many ways to reach consumers and create an impact beyond sponsored products online; now is the time to tap into retailers’ best, largely untapped asset: the physical store.
At Threefold, we know, as a result of our 15 years of experience building and operating RMNs for major retailers, just how valuable in-store real estate is to creating memorable experiences for shoppers and driving real results for brands. We’re excited to bring this topic to life, share our industry knowledge and gather an expert panel to weigh in during the third and final episode in our three-part webinar series, The Power of Three.
The Power of Three: The In-Store Opportunity will feature cutting-edge insights from:
Amber Roberts, Partnership Director at Threefold, who will deliver a brief but comprehensive presentation delving into the state of omnichannel retail media, how we got here and where we’re headed next. Plus, Amber will share a case study showing how effective the store can be as part of an omnichannel retail strategy.
Amber Stoeber, Customer Marketing Manager at Molson Coors, will share what part in-store media plays in her retail media strategy, the challenges faced activating omnichannel retail media campaigns, in-store retail media planning and more.
Arjun Chakravarti, Managing Partner, COGKNITION Analytics, will provide retail industry insights about consumer behavior, the evolving non-linear consumer journey and the role of the store in retailers’ promotional strategies.
Georgia Martin, Partnership Director at Boots Media Group, will share how Boots, the No. 1 pharmacy and beauty retailer in the UK, has taken a best-in-class approach to retail media, leveled up stores with new digital touchpoints and leverages data to reach shoppers in the right way at the right time.
This can’t-miss webinar streams on September 10 at 11 a.m. EDT. Space is limited, so register now to secure your spot.
Want a taste of what’s to come on September 10? Did you miss the last two episodes in The Power of Three series? Not to worry! We’ve uploaded On Demand, so you can gain insights whenever and wherever you are.
The Power of Three: Measurement & Data: This webinar opens with a 10-minute presentation that delves deep into the complex world of retail media measurement and the state of the industry. Then, Partnership Director Amber Roberts moderates a thought-provoking discussion with the panelists (IAB, Southern Glazer’s Wine & Spirits, SMG) about retail media measurement and data hot topics, including an update on the effort to create measurement standards, why transparency is key, what metrics brands are really looking for to evaluate campaigns and more.
The Power of Three: Leveraging Technology for Retail Media Success: This webinar opens with a 10-minute presentation that delves deep into the complex world of retail media technology and the state of the industry. Then, Amber moderates a thought-provoking discussion with the panelists (Georgia Pacific, Path to Purchase Institute, SMG) about retail media technology hot topics, including emerging technologies like generative AI, tips on building the optimal retail media tech stack and the technology driving the in-store retail media revolution.
About Threefold
Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both New York and London. As part of the SMG agency network, which employs nearly 400 retail media experts, Threefold's primary mission is to unlock incremental brand and supplier budgets, curate media campaigns that supercharge sales and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, off-site and online.
Threefold's services include the leading Retail Media Operating System Plan-Apps, consultancy and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date. In the UK, Threefold runs and operates Walgreens' Boots Media Group, ASDA’s LS Eleven Media Services, Co-op Media Network, Morrisons Media Group and retail media for The Very Group.
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