How retail media came to life at Advertising Week 2024
Retail media was a key discussion point at this year’s Advertising Week conference in New York City.
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Analysis.
Insights.
Reports.
The latest industry news and updates from Threefold, explained.
Connor Perrett
Oct 17
Putting the consumer first: lessons on retail media from Groceryshop 2024
The consumer is our north star. Every decision we make in retail media should be made with the consumer in mind.
Justin Sparks
Oct 3
Retail media maturity on display at IAB Connected Commerce
As retail media continues to mature, it has an abundance of opportunities to reshape the advertising ecosystem.
Amber Roberts
Sep 25
IAB Connected Commerce: One year after measurement standards, has the industry progressed?
We applaud the work being done to create more cohesive measurement standards, but also challenge brands and retailers to think critically.
Justin Sparks
Sep 12
It's time for Retail Media Networks to get serious about creative
It’s time for RMNs to take a serious look at how they approach creative if they want to win incremental dollars from brands.
Justin Sparks
Aug 16
Not everything needs a 'buy it now' button
Consumers have limits when it comes to advertising, and it’s up to brands and their media partners to ensure that those limits aren’t reache
Tara Hekmat
Aug 15
Why retailers are lagging in retail media – and how can they get ahead
Despite its massive and rapid growth globally, many retailers have so far failed to reach the true potential of retail media.
Sean Crawford
Aug 6
In the news: Retail media’s next frontier is travel & transport – just ask Expedia, United & Uber
Commerce media has to be additive. It has to be something that enhances the customer experience.
Threefold
Jul 30
On-Demand Webinar: The Power of Three: Leveraging Technology for Retail Media Success
Join experts from Threefold, Georgia Pacific, the Path to Purchase Institute and SMG for this on-demand retail media tech webinar.
Threefold
Jul 26
Despite Google backtrack, the future is cookieless
In this edition, we're getting real about Google's latest cookie decision, explaining why it doesn't change much in the long term, plus...
Ella Rice
Jul 24
How retail media grows sales for brands beyond the retailer: Understanding the Halo Effect
We at Threefold know that best-in-class retail media strategies do more than just influence bottom-of-the-funnel purchasing decisions.
Threefold
Jul 11
AI is exciting, but it's not a silver bullet (hear us out!)
While it’s certainly a major part of the path forward, we must as an industry be careful to remember AI i just part of that path.
Ella Rice
Jul 10
3 best-in-class examples of in-store retail media & what makes them so great
As retail media evolves, integrating in-store, off-site and online will be crucial in creating cohesive and compelling experiences.
Threefold
Jul 5
Retail media evolution on display at Retail Media Summit 2024
As Retail Media Networks evolve, retailers are thinking bigger beyond short-term goals.
Threefold
Jun 25
Selecting the right touchpoints is key to maximizing results
Not every touchpoint is going to achieve the desired results, and when too many touchpoints are added at once, it can reduce impact.
Ella Rice
Jun 21
Cookie deprecation is delayed but don't wait to find new data sources
The end of third-party cookies, while challenging, presents several opportunities to improve the digital advertising landscape.
Threefold
Jun 17
On-Demand Webinar: The Power of Three: Measurement & Data
The first episode of Threefold's new webinar series, The Power of Three is now available on-demand here, on Threefold's Resources Hub.
Threefold
May 23
May 23: Retailers must share media performance data to succeed
We're debunking the myth that retailers can succeed in the media world without robust data collaboration.
Tara Hekmat
May 22
Retail Media Networks minus retail? Why non-retailers are joining in.
Companies such as T-Mobile, JP Morgan Chase, Uber, Klarna and Marriott have joined the retail media wave.
Connor Perrett
May 16
Unfold: Fireside Chat: In-store, omnichannel and leveraging loyalty with retail media
Join SMG CEO Sam Knights, Threefold Managing Director Sean Crawford and Partnership Director Amber Roberts for this Unfold: Fireside Chat.
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