May 10: Self-serve isn't the only path forward for RMNs
Retailers must ensure that their retail media propositions aren’t purely transactional.
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Analysis.
Insights.
Reports.
The latest industry news and updates from Threefold, explained.
Tara Hekmat
May 8
3 reasons why Retail Media Networks must put the shopper first
Retail media provides additional revenue for retailers and sales growth for brands, but only if the shopper comes first.
Ella Rice
May 6
How AI and retail media can drive privacy-compliant personalization
Retail Media Networks and AI offer brands the chance to use robust data to create truly personalized experiences for shoppers.
Ella Rice
Apr 25
How Plan-Apps transforms retail media for retailers and brands
Plan-Apps is the power behind best-in-class Retail Media Networks from Threefold.
Ella Rice
Apr 24
In-store transformation, leveraging loyalty and other lessons from Scala's 'What's In Store for Retail Media Networks'
Threefold this week attend "What's in Store for Retail Media Networks" a London event hosted by our friends at Scala, a STRATACACHE company.
Threefold
Apr 18
April 18: Merchant and buying teams can't run RMNs
We debunk the myth that Retail Media Networks can be treated as a retailer's side hustle and run by existing merchandising and buying teams.
Amber Roberts
Apr 12
Lessons on building a Retail Media Network from the ground up
Nearly every retailer now has some form of Retail Media Network, but not every retailer does retail media the same way. And not every...
Amber Roberts
Apr 8
Unlocking the retail media opportunity for private-label brands
In March, I had the opportunity to travel to San Antonio, Texas, to speak before the audience at PLMA’s Annual Conference and Leadership...
Threefold
Apr 5
April 5: Retail media has not hit its growth ceiling
Retail media spend is not hitting its ceiling, plus updates from Instacart, Google, Lowe's and The Home Depot.
Tara Hekmat
Apr 1
3 reasons convenience stores are on the cusp of a retail media revolution
Convenience as a sector has witnessed remarkable growth, firmly embedding itself in consumers' purchasing routines.
Ella Rice
Mar 21
3 key moments from Shoptalk 2024 and what they mean for retail media
The Threefold team just returned from an exciting few days in Las Vegas, where CEO Sam Knights, Co-Founder Matt Lee and Managing Director...
Threefold
Mar 18
March 18: Retail media isn't just for the big brands
In this edition, we debunk the myth that retail media is only useful for major CPG brands.
Amber Roberts
Mar 14
3 ways Plan-Apps leverages data to revolutionize retail media
By leveraging first-party data and online platforms, retailers can provide advertisers with unprecedented targeting and measurement.
Sean Crawford
Mar 8
Retail Media Networks must embrace data collaboration
There is immense potential for retailers and other businesses across sectors that hold data to leverage it to make better experiences.
Tara Hekmat
Mar 6
Consumers come first and other takeaways from Commerceweek
The shopper is key to every decision Threefold makes, because we believe retail media exists to make the consumer journey better.
Threefold
Mar 1
March 1: Retail Media delivers at every point of the funnel
Plus, we contextualize Walmart's acquisition of Vizio, Wawa's Goose Media Network and an update from Giant Eagle's Leap Media Group.
Ella Rice
Feb 28
3 reasons retailers must digitize their stores to maximize retail media growth
Retailers are now looking to modernize their store fleets and enable greater in-store, digital retail media.
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