Analysis.
Insights.
Reports.

The latest industry news and updates from Threefold, explained.

Sep 25

IAB Connected Commerce: One year after measurement standards, has the industry progressed?

We applaud the work being done to create more cohesive measurement standards, but also challenge brands and retailers to think critically.

Sep 17

Longtime partners SMG and The Very Group launch Very Media Group

SMG, the parent of Threefold, launches Very Media Network following 12 years of partnership with The Very Group.

Sep 16

Retail media measurement standards, creativity, privacy, AI & more we're expecting at IAB Connected Commerce

There’s a packed lineup of exciting speakers and sessions slated for this week’s event. Here's what we're looking forward to.