Sean CrawfordNov 16, 2023Independent retailers are the next frontier of retail mediaI was elated to take the stage at P2PI LIVE on Nov. 8 to share insights about what we at Threefold envision as the next frontier of...
Connor PerrettOct 26, 2023Lessons on value in retail media from Advertising Week New YorkRetail Media’s growth is obvious. From innovative in-store campaigns to comprehensive digital strategies, retail media has become an...
ThreefoldOct 10, 2023Our thoughts on the IAB/MRC Retail Media Measurement GuidelinesThe Interactive Advertising Bureau (IAB) and the Media Rating Council during September’s inaugural IAB Connected Commerce Summit unveiled...
